About CapitalProtect
Your Life & Savings Strategy, Built on a Foundation of Experience.
At CapitalProtect, we help individuals, families, and business owners make confident decisions about life insurance and savings solutions. Our firm is led by Smail Benyassine, a licensed Life & Health Insurance Advisor.
As an independent firm, we are not bound to a single insurance provider. Through our partnership with Experior Financial Group, we have access to a broad network of Canada’s leading insurance carriers. This independence allows us to objectively analyze the market, ensuring we select and design the insurance and savings strategies that truly align with your unique needs, goals, and budget.
With our founder's 15+ years of experience in financial markets and risk management, a master’s degree in finance, and an ongoing MBA at the Telfer School of Management (uOttawa), we bring a practical, concrete, education-first approach to every client. Our role is to simplify complex topics so you understand how insurance and savings strategies can support your goals. We work with you to design personalized insurance and savings strategies that fit your life.
Our Foundation
Core Values That Guide Us
These principles shape every decision we make and every relationship we build.
01
Trust Above Everything
We build long-term relationships based on honesty, confidentiality, and consistent support.
02
Radical Transparency
Clear explanations, no hidden fees, no surprises—just straightforward guidance.
03
Client-First Approach
Every plan is designed around the client's goals, lifestyle, and family priorities.
04
Protection & Security
We offer products and strategies that provide safety, stability, and peace of mind.
05
Growth Mindset
We help clients protect, plan, and elevate their financial future, year after year.
06
Excellence in Service
We respond quickly, communicate clearly, and deliver exceptional support at every step.
Our Strategic Pillars
The four foundations that power everything we do.
Client Focus
Empowering clients with clear, accessible financial knowledge.
Personalized Protection
Customized insurance plans tailored to real needs—not generic templates.
Long-Term Partnership
Continuous follow-up, annual reviews, and proactive recommendations.
Ethical Practices
Zero pressure, zero hidden conditions, only integrity-based advising.